Whale's pricing is built around creators and administrators — the people who build and manage your documentation. Viewers are always free. You pay for the seats that produce content, and anyone in your organization can read and use that content at no extra cost.
New pricing — valid from May 26, 2026
Whale offers four plans. Each paid plan includes a set number of creator seats, and you can add more creators at a flat per-seat rate. Viewers are unlimited and free on all paid plans.
Plans at a glance
Plan | Free | Scale | Advance | Enterprise |
Best for | Exploring the Whale platform | Smaller teams creating documentation and sharing knowledge securely | Growing teams onboarding and enabling teams at scale | Larger teams requiring governance, scalability, and enterprise operational control |
Monthly price | Free | $399/month | $799/month | Yearly billing only |
Yearly price | Free | $249/month | $499/month | Starts at $1,499/month |
Creators included | 1 creator, up to 5 members | 3 creators included | 5 creators included | Custom |
Additional creators | — | $39/month per additional creator (monthly) / $29/month per additional creator (yearly) | $59/month per additional creator (monthly) / $39/month per additional creator (yearly) | Custom |
Members | Up to 5 members total | Unlimited (free) | Unlimited (free) | Unlimited (free) |
Creators vs. Members
Creators are the people who build, edit, and manage content in Whale — writing SOPs, recording guides, setting up training flows, and administering the workspace. These are the seats you pay for.
Members are everyone else in your organization. Members can view content, search, Ask AI, comment, and complete training and quizzes. On all paid plans, you can add unlimited viewers at no extra cost.
This means the cost of Whale scales with your content team, not your headcount. A 200-person company with 5 creators pays the same as a 50-person company with 5 creators.
What's included in each plan
Free includes:
Video-to-Guide Recorder (Screen Recorder)
AI SOP Writer
Checklist Creator
Diagram Creator
Video-to-Guide Converter
PDF and Word import
Scale includes everything in Free, plus:
Unlimited members
Secure authenticated access
Conversational AI search
Unlimited documentation
Training flows
AI quizzes
Advance includes everything in Scale, plus:
Video Editor
AI Voiceovers (coming soon)
Export Analytics
Contextual Suggestions
Enforce SSO login
Granular Permissions
Enterprise includes everything in Advance, plus:
Approval Flows
Automatic Redaction
User provisioning (SCIM)
HRIS integrations
API Access
White Glove Professional Services
Monthly vs. yearly billing
Yearly billing gives you a lower per-month rate on Scale and Advance. Enterprise is yearly only. You can switch billing cycles from the Billing section in your workspace settings.
Previous pricing — valid until May 25, 2026
The information below reflects the pricing model that was in place before May 26, 2026. It is kept here for reference. Prices have been removed.
Previous plans
Team: For small teams who wanted to create, manage, and share documentation.
Scale: For growing teams ready to onboard, train, and scale operations.
Enterprise: For larger organizations that needed ultimate control, compliance, and customization.
How the previous model worked
Each plan included a set number of users. You paid for additional users beyond the included seats. Both monthly and yearly billing were available, with yearly offering a discounted rate.
The previous model charged per user across your entire team. The new model charges only for creators (the people who build and manage content), and lets you add unlimited viewers for free on all paid plans.
Questions about which plan fits your team? Contact us at [email protected] or visit our pricing page.